The show is expected to attract and help unleash the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention. This season of the show will be produced in partnership with television giant from the UK, ITV, international record label, Universal Music UK and in partnership with YouTube.
Speaking on the Sponsorship, the Chief Executive Officer, First Bank of Nigeria, Adesola Adeduntan (FCA) noted that, “For over 126 years, First Bank of Nigeria has been at the forefront of nation-building, supplying through resourceful partnerships to build Nigeria’s creative industry value chain which has over the years played a critical role in influencing the growth of Africa’s art and culture and indeed a major contributor to Nigeria’s GDP,”.
“The creative industry contribution to GDP is put at 2.3 percent, the Nigerian music industry’s significant part of art & entertainment and recreation grew by 9 percent in 2016 to reach a value of $39 million and is projected to grow by 13.4 percent by 2021.”
“First Bank support for The Voice Nigeria is a demonstration of the bank’s commitment to contributing to the projected revenue of $86 million by 2021 from the Nigerian music industry aimed at promoting a diversified economy in line with the federal government of Nigeria’s economic diversification policy,” Adeduntan said.
This year, contestants can look forward to big names as coaches who will help unleash the hidden talents in them. The coaches for this season’s The Voice includes the first time coaches Darey, and Falz, as well as return coaches, Waje, and Yemi Alade. Each of these award-winning artists boasts a successful music career across different genres, and they will be bringing to the table a wealth of experience in making excellent music, becoming a superb performing artist, and connecting with people, especially Nigerians, through art.
Commenting on the opportunities the show provides, the executive director in charge of operations, Premier Lotto, promoters of Baba Ijebu, Adebisi Adebutu said, as a brand that is committed to promoting a vibrant society, it is proud to be sponsoring The Voice, Season 3.
“We believe that music is an integral part of the African heritage and that is why we have partnered with the number one music reality TV show in the world to provide a platform for the best of talents in Nigeria to shine. For us, this is a unique opportunity to provide global exposure for the laudable achievements and tremendous potential in the Nigerian entertainment industry. We are, therefore, excited about this season of The Voice and our goal is to ensure that everyone is a champion. Talents, viewers, and game lovers are in for an amazing season with many opportunities to come out on top”
Expressing his delight over the show, the Managing Director, Un1ty Limited, and executive producer, The Voice Nigeria, Akin Salami stated, “We are excited to kick off The Voice, Season Three, especially at a time like this when there is a growing appreciation for African music. This is an amazing opportunity to provide a learning platform for exceptional Nigerian talents and to show the world the quality of entertainment we are capable of. With the size of what we intend to bring to life, we have partnered with industry leaders, Livespot360 to deliver a show like never seen before. We have exceptional sponsors and our great broadcast partners, Africa Magic and AIT with reach and that have provided invaluable support in bringing the show to life. We are confident that our coaching panel will infuse their expertise and energy to make this a spectacular experience for the talents and the viewing audience.”
The Voice Nigeria will take an interesting twist this year with many virtual engagements with fans, talents, and the general public. Talents and fans will go home with over N100 million in prizes. The Winning Talent of The Voice Nigeria Season 3 will go home with a monetary reward, a brand-new car, and an international recording contract.
The Voice Season 3 will be hosted by a multi-award-winning TV host and actress Nancy Isime. Co-hosting the show is a popular radio personality and Vlogger, Toke Makinwa and the coaches for this season will be announced in the coming days.
The registration for The Voice Nigeria is free, however, interesting talents must have a First Bank account, record a one-minute video singing without a soundtrack, upload and fill the form on the website. The show is open to both female and male contestants who are Nigerians and have a government-issued means of Identification. Talents must be at least 18 years by November 1, 2020. Interested talents can visit the voice website for more information.
Registration for the audition is now open on the website from August 25 to September 19, 2020.